Chinese New Year with Live Search

I haven't written too much about my new job in Live Search yet, so I thought I'd share a cool thing we just shipped. The time around Chinese New Year is called Spring Festival (春节 - chun1 jie2). For this year's festival, we've started showing custom background images on the Chinese Live Search home page. As you mouse over the image, little hotspots will appear linking to fun and useful information. This is similar to functionality we have on the US Live Search page, but it's really the first time we've done this kind of thing outside the US. I think the images are really beautiful and worth checking out every day. Here's the first image (click it to see a full sized version):


In addition, we've built a custom page that combines a lot of features we have to help users with their Spring Festival activities. For instance, lots of people travel home to be with their families (it's the largest human migration in the world), so we have a service to search for train tickets. We also have a fun activity built by our partners in Microsoft Research Asia that helps you compose and share couplets (对联 - dui4 lian4)  -- traditional poems. OK, I'm told it's fun. Since I can't really read Chinese, I don't know. Anyway, if you can read Chinese, check out the page at

These are the first of what I hope will many efforts by our team to really make Live Search feel and work like a service really built for Chinese users. I don't think that's the case today with a lot of products built by American companies.

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Sean Reply

One thing I like about the homepage is that the pictures are really gorgeous. The cn version is clearly following the trend.

Tony Reply

@Sean: Absolutely.

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