I'm one of those people who actually click on ads in Facebook once in a while. An ad just now lead me to Cordarounds, makers of some cool clothes including the Reversible Smoking Jacket -- a corduroy jacket on one side and a crazy silky smoking jacket on the other. I think I'd look ridiculous trying to pull of that look, but I'm sure it would look good on someone.
I love the look of some of the details, but more important, the naming of their stuff is great. We're suffering through feature naming on IE8 right now, so I'm especially aware of feature names. We'd never be able to get away with a feature named "Vagisoft" to describe a soft liner material. Awesome.