Behind the scenes on the campaign trail

Over the past few days, I've been eagerly reading a multi-segment article in Newsweek online about life on the campaign trail. Newsweek had reporters "embedded" with both the Bush and Kerry campaigns for the last year with the stipulation they couldn't publish anything until after the election.

The stories are pretty compelling. The Kerry campaign is painted as disorganized, with no clear message, Kerry unwilling to trust or delegate, tons of infighting, and mounting frustration. The Bush campaign, by comparison, was a machine with careful message control, clear leadership in Karl Rove, and institutionalized optimism.

Regardless of your political views, it's a good read.

"How Bush Did It" in Newsweek

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